DedCool
project type
Copywriting
year
2023
my role
Brand Copywriter
client
dedcool
project overview
DedCool has built fragrance for a younger generation—a way of making scent less intimidating and more experimental. Their approach: genderless fragrances with complementary base notes designed to mix, match, and layer until you find your signature combination.
what i did
From launching a Hand + Body collection to developing copy for collaborations with OUAI (laundry detergent) and Starface (car air fresheners), the work spanned every touchpoint: SMS, Email, web, product, and social.
