DedCool

project type

Copywriting

year

2023

my role

Brand Copywriter

client

dedcool

project overview

DedCool has built fragrance for a younger generation—a way of making scent less intimidating and more experimental. Their approach: genderless fragrances with complementary base notes designed to mix, match, and layer until you find your signature combination.

what i did

From launching a Hand + Body collection to developing copy for collaborations with OUAI (laundry detergent) and Starface (car air fresheners), the work spanned every touchpoint: SMS, Email, web, product, and social.

From launching a Hand + Body collection to developing copy for collaborations with OUAI (laundry detergent) and Starface (car air fresheners), the work spanned every touchpoint: SMS, Email, web, product, and social.

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